Matchbook sets sights on recreational punters

Matchbook has revealed plans to attract more recreational punters, with the exchange operator confident its new platform will provide a “familiar experience” to customers who traditionally bet on sportsbooks.

The operator last week completed its transition to a new proprietary platform which it said would allow for unparalleled levels of personalisation for different segments of its customer base.

“We are very optimistic about attracting the more retail section of customers,” Matchbook CTO Iarfhlaith Kelly told EGR Intel.

“Some of the difficulty in bringing the retail customers over is the perceived complexity of the exchange. Part of the improvement we will be making with the interface is really giving retail customers a familiar experience.

“When they see they can get great value and it is a superior product then we’ll start to release more features.

“We have a strong roadmap of features on the way. I won’t commit to anything specific; we’ll let the releases speak for themselves.”

Kelly also said the flexible nature of the platform meant a professional trader using Matchbook could get a completely different view of the site to this recreational punter.

“As a brand, Matchbook understands that each unique bettor on our exchange has different needs and desires,” Kelly said. “It’s all about providing the right experience for each customer, and our goal over the next 12 months is to have as many different versions of Matchbook as there are Matchbook customers.”

For example Matchbook is planning to launch a unique ‘trader bet slip’ in the next quarter, which will allow traders to get a more comprehensive overview of their positions and offers across several markets.

“We firmly believe that through continued investment in our platform, product, and technology that we can disrupt the gambling industry in the same way that Netflix, Spotify, and AirBnB have disrupted each of theirs,” Kelly added.