Matchbook continues horseracing push with major sponsorship deal

Exchange operator to sponsor 16 racedays at Sandown Park and Kempton Park as part of strategy to disrupt “complacency” of rival firms

Matchbook today said it was aiming to “disrupt the complacency” of its rivals in horseracing after signing a deal to sponsor 16 meetings at Sandown Park and Kempton Park. The agreement will see the operator become the new partner of a number of prestigious racedays including the Imperial Cup and Brigadier Gerard at Sandown, as…

Horseracing | Mark Brosnan | Marketing | Matchbook