Sports betting

Marketing investment pushes bet-at-home revenues up 14%

Increased exposure from Euro 2016 tournament helps gross revenue increase to €139m Bet-at-home has revealed gross betting and gaming revenue for 2016 increased 14% year-on-year, after the operator benefited from a boost to its marketing budget. Revenues for the 12 months ended 31 December 2016 increased to €138.7m, a rise the firm attributed to improved…

Bet-at-home | Euro 2016 | Sports betting