
Marathonbet unveils Manchester United branded live casino
Operator uses partnership to launch customised product featuring Premier League club's branding

Marathonbet has leveraged its partnership with Manchester United to launch one of the first live casino products branded by a Premier League club.
The new Man Utd-themed room offers live roulette with a backdrop of the club’s famous Old Trafford stadium.
Live blackjack will be introduced for UK players later this year, while a Russian-speaking blackjack table is already on offer by the Panbet-owned brand.
“Our aim is to offer an immersive environment where players can enjoy online Live Roulette while having the feel of being part of Manchester United,” Christian Melin, Marathonbet’s head of gaming R&D, said.
“It’s also a chance for fans to mix with like-minded players. The co-branded environment is truly one of a kind in the industry and offers players a unique gaming experience.”
Manchester United’s group managing director, Richard Arnold added: “Our commercial partners play an important role in helping us find new ways to engage with our global following of 659 million fans, new ways in which we can celebrate with them the unique passion for Manchester United.
“Our global partner Marathonbet has certainly created some great content and experiences for our fans, both online and on matchdays at Old Trafford,” added Arnold.
The launch of the casino product comes after the operator struck a three-year-agreement last year to become the Manchester club’s global betting partner.
Most recently, the operator also became shirt sponsor of Málaga CF after signing a two-year deal with the La Liga club.
The Panbet brand introduced live casino to its offering last year after penning a deal with Evolution Gaming.