Marathonbet unveils new brand identity
A new-look identity showcasing the operator’s low-margin offer will be officially launched on Thursday
Marathonbet has unveiled a new brand identity which will be implemented across core communication channels, the sportsbook operator has announced.
The new look was developed by Marathonbet’s creative partner, Tomorrow TTH, and has been soft launched in the UK and Spain ahead of an official roll-out on 1 August.
“The rationale is to provide a much cleaner, more consistent communication thread across Marathonbet’s localised teams but also give the ability to promote key messages in a more succinct format,” Marathonbet’s head of brand Dan Towse told EGR.
The brand’s low-margin business model will feature as a key part of its positioning, having been best-priced on Premier League football last season for 34 out of 38 weeks on Oddschecker.
“It’s an exciting time for the brand as we continue to grow globally and customer comms will be central to this,” Towse added.
The Marathonbet brand has been in operation since 1997.
For more information on Marathonbet’s low-margin business model, read EGR’s recent cover feature on the firm.