Marathonbet seals Manchester City partnership
Operator agrees long-term deal with City after Manchester United partnership expires
Marathonbet has signed a multi-year betting partnership with record-breaking Premier League champions Manchester City.
The operator will provide matchday betting at kiosks at the Etihad Stadium from next season while City fans will also get the chance to win ‘money-can’t-buy’ experiences.
Marathonbet will also offer exclusive digital content themed around fixtures and pre-match previews and the bookmaker’s logo will appear across the stadium and on interview backdrops.
Marathonbet CEO Natalia Zavodnik said: “We are delighted to be able to announce this global partnership with one of the most exciting clubs in world football.
“The club share our ideas of innovation and providing their supporters and football fans alike with extraordinary odds, markets and experiences; something we saw in their record breaking season.”
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Marathonbet was the official betting partner of City’s arch rivals Manchester United last season.
The operator unveiled a skill-based Manchester United and Pachinko-themed casino game called Score Legend in April, but the deal expired at the end of the 2017/18 campaign.
Damian Willoughby, SVP of partnerships at City Football Group said: “We are delighted to welcome Marathonbet to Manchester City.
“Marathonbet shares our commitment to providing fans across the world with the best possible matchday experience, whether that’s at the Etihad Stadium or following around the world through digital platforms.
“Marathonbet has a great history of innovation and we are excited by their plans to engage with City fans through this new partnership,” he added.