Marathonbet seals Dynamo Moscow sponsorship
Operator increases Russian presence with three year partnership
Marathonbet has boosted its Russian presence by signing a three year deal to become the official sponsor of Russian football club Dynamo Moscow.
The agreement will see Marathonbet branding appear on the players’ shirts, the club’s Central Dynamo Stadium, its training facilities and the club’s various digital platforms.
“Dynamo Moscow is a club with a great history – it is the first Soviet champion, the first Soviet Cup winner,” said Ekaterina Zemskova, Marathonbet spokesperson.
“It is a brand recognised all over the world. I am confident that together we will achieve excellent results. We have been partnering with sports clubs for a long time, with a portfolio now including Manchester United, Malaga and Hibernian. We are pleased to have such a prominent club as Dynamo joining these names.”
Marathonbet is known to have a strong presence in the grey Russian market, even offering a Russian-language version of its live casino product.
Yevgeniy Muravyov, general director of Dynamo Moscow FC, added: “Sponsorship is an important part of the club’s make-up and we are therefore glad that our search has ended with a partnership with Marathonbet, a leader in the betting sector and one that is confident and optimistic about the future.
“We share our partner’s goals and values in fair play and great customer experiences.”
The sponsorship is the second major deal announced by Marathonbet in the last week, with the operator also named the title sponsor of the Brighton Festival of Racing this August.