MansionBet unveiled as Yorkshire Cup title sponsors
Mansion sportsbook makes first foray into horse racing by signing duo of deals with York Racecourse
MansionBet will sponsor two high-profile races at York Racecourse as the newly-launched sportsbook continues to splash the cash on marketing initiatives.
The MansionBet Yorkshire Cup will take place on 18 May and will be followed by the MansionBet Sprint on 26 May.
Both races should provide key exposure for the Mansion sportsbook brand as they will be broadcast live on ITV4.
The announcement comes after the bookmaker agreed several similar sponsorships in recent months including Dillian Whyte’s Heavyweight title fight against Lucas Browne in March.
Mansion managing director Shelly Suter-Hadad said: “We recognise the importance in supporting and celebrating a range of UK-based sports and we are delighted to see our brand featured alongside such exciting events.
“I have no doubt that as the year progresses we will continue to align MansionBet with key opportunities to reach our target audience,” she added.
Head of sponsorships at York Racecourse James Brennan said: “We are delighted to be welcoming MansionBet to the Knavesmire and look forward to the latest renewals of the exciting contests.”
Mansion Group spoke extensively about its growth strategy to EGR Intel in April.