MansionBet scores sponsorship of Sky Sports Racing
Sports betting operator inks marketing agreement to sponsor US and pre-live coverage on horseracing channel
MansionBet has put pen to paper on a sponsorship agreement with Sky Sports Racing.
Under the remit of the partnership, MansionBet will become the sponsor of US programming and pre-live programming for the broadcaster.
The sponsorship will cover Sky Sports Racing’s race day previews and racing reviews, giving the operator an opportunity to reach a wider audience at the start of the flat racing season.
Dana Bocker, Mansion head of integrated marketing, said partnering with Sky Sports Racing was a “natural progression” for the group.
Bocker said: “Having invested in horseracing sponsorships over the last couple of years, we have increased our brand awareness among racing enthusiasts.
“The sponsorship of Sky Sports Racing is a natural progression and puts us in front of over two million targeted regular viewers with a keen passion for racing. We are looking forward to seeing how this partnership can take us to the next level.”
Glen Swinney, Sky Sports Racing commercial and international manager, added: “We are delighted to be partnering with MansionBet, who have shown a clear commitment to horseracing, at a time when Sky Sports Racing continues to reach significant monthly numbers.”