M88 seals Badminton World Federation sponsorship
Online operator inks multi-year deal to support major badminton tournaments as an official betting partner
M88 Mansion has expanded its sports sponsorship portfolio after putting pen to paper on a deal with the Badminton World Federation (BWF).
As part of the deal, M88 Mansion will become an official betting partner of the BWF Major Championships through to 2024. These include the 2022 and 2023 World Championships, along with the 2022 and 2023 Thomas & Uber Cup Finals.
M88 Mansion will also support the Sudirman Cup Finals in 2023.
The deal between M88 and the BWF was brokered by Infront Sports & Media with the assistance of Outlast Sports & Entertainment.
Carlos Lopez, M88 creative director, said: “We are very much delighted and thrilled to partner with BWF over the next three years.
“Joining forces with BWF will help elevate the connection between M88 and its Asian followers to expand its brand visibility in the region.
“We believe that this partnership will create compelling and sustainable value for both parties,” he added.
Owen Leed, BWF commercial and communications director, commented: “We are excited to announce our partnership with online betting platform M88 as we look to strengthen the sport’s profile globally.”