M88 Mansion signs Steven Gerrard as brand ambassador
Asia-facing firm to leverage Liverpool legend as part of its World Cup marketing campaigns
M88 Mansion has named former Liverpool captain Steven Gerrard as its World Cup brand ambassador.
The ex-Rangers and Aston Villa manager will lend his support to the Asia-facing operator as part of its marketing activities around the competition.
Gerrard will take part in several digital and promotional campaigns to promote the operator across Asia.
Gerrard follows former Spain captain Iker Casillas in becoming a World Cup brand ambassador after the goalkeeper penned a deal with FUN88.
Touching on the new partnership, Gerrard said: “I am delighted to join M88 Mansion as their brand ambassador for the World Cup.
“I couldn’t be more excited to share my experiences from my time on the field, especially my views and opinions to the Asian sports fans regarding the upcoming World Cup.”
Alan Wafer, M88 Mansion head of commercial, added: “We are ecstatic that Steven Gerrard agreed to become our brand ambassador for the Qatar World Cup. It is an honour to have him be included in our growing roster of partners.”
Earlier this year, M88 Mansion named eight-time world champion boxer Manny Pacquiao as a brand ambassador.