ComeOn Group partners with Swedish models to launch US-themed campaign
Swedish casino’s advert features Victoria Silvstedt and Carolina Gynning as the ComeOn Group brand debuts latest marketing campaign
ComeOn Group’s Lyllo Casino has partnered with Hollywood actress Victoria Silvstedt for its latest campaign to push the online casino brand in Sweden.
The operator has teamed with the Swedish model and actress as it looks to “expand its reach” and attract new audiences.
The new campaign features Silvestedt and designer Carolina Gynning plotting how to launch Lyllo Casino in North America, using iconic landmarks and images.
The 30-second ad sees Silvstedt and Gynning on sun loungers by a swimming pool exploring the idea of Lyllo Casino breaking in the US, claiming that the “Americans will love it”.
The video then transitions to a dream sequence where the pair are sporting pink cowboy hats, jeans and Lyllo Casino t-shirts.
In the background is a “Lyllowood” sign, made to look like the iconic Hollywood sign, as well as the Statue of Liberty, a ‘Welcome to Las Vegas’ sign and yellow taxi with Lyllo Casino on its roof.
After US fighter jets fly leaving a cloud of red, white and blue, Gynning holds up a mobile phone showing the casino app and says “yee haa”.
The dream sequence abruptly ends and Silvestedt asks if it was too much.
A winning jackpot sound can be heard from Gynning’s phone which brings the advert to an end with Lyllo Casino appearing on screen.
Efi Peleg, ComeOn Group chief marketing officer, said: “We are absolutely delighted to welcome Victoria to our team of brand ambassadors.
“Her energy and enthusiasm perfectly complement Lyllo Casinos brand values. This partnership is more than just a collaboration; it’s a celebration of what Lyllo stands for – a fun and vibrant gaming experience.”
Last month, ComeOn Group released a new ad campaign for its flagship ComeOn! Brand featuring Golden Globe winner Jeremy Piven.