Livescore nets three-season La Liga sponsorship

Sports publishing brand Livescore has agreed a new three-season sponsorship deal with La Liga.

The agreement will see Livescore become the exclusive partner of La Liga’s new Replay360 tool – technology which allows viewers from around the world to see 360’ replays of match action.

Thirty-eight cameras have been installed in Spanish stadiums including Camp Nou and Wanda Metropolitano, allowing viewers to see action from the perspective of the footballer.

Livescore boasts more than 50 million unique monthly users and La Liga is keen to harness this potential in markets across five continents.

The business was acquired by Gamesys last year and excluded from the recent Jackpotjoy takeover, meaning the brand will sit alongside Virgin Bet in a new standalone company.

Livescore-sponsored Replay360 tech

Livescore’s Sam Sadi said: “We are delighted to become a global partner of La Liga. We share similar goals and ambitions: to grow an already loyal fanbase through innovation and continuous product improvement.

“Thanks to our well-founded reputation for speed, accuracy and reliability, Livescore has grown to be the world’s ultimate destination for sport information – and football scores in particular.

“As a leader in our field we are extremely pleased to join forces with La Liga, the home of the world’s best players and some of the world’s biggest clubs.

“We are particularly excited to be associated with La Liga’s Replay360. Innovating for the benefit of our users is at the heart of everything we do, and Replay360 highlights how La Liga is committed to developing new ways to bring unique insights to the fans,” he added.