LiveScore nets Cristiano Ronaldo as global brand ambassador
All-time Real Madrid and Portugal top goalscorer joins London-based sports media business ahead of rescheduled Euro 2020
LiveScore has secured a sensational agreement to sign Juventus striker Cristiano Ronaldo as an official global brand ambassador.
The deal will see one of the world’s greatest-ever footballers and five-time Ballon d’Or winner Ronaldo link up with LiveScore as it rebrands from an affiliate into a global sports media business.
Ronaldo, who is Real Madrid’s all-time leading goalscorer with 450 goals, has signed on with LiveScore for at least the next two domestic football seasons, as well as next year’s World Cup and this summer’s rescheduled Euro 2020 event.
Central to the partnership will be a global ATL creative campaign, including LiveScore’s first TV advert, while Ronaldo’s image will be used across LiveScore’s digital inventory and content.
Ronaldo said: “I’ve used the LiveScore app to keep up to date with the latest scores for many years, so I’m really excited to begin such a natural new partnership.
Excited to have signed for @livescore pic.twitter.com/6TAhDmJK3b
— Cristiano Ronaldo (@Cristiano) May 17, 2021
“Throughout my career, every goal has always been about more than a score to me, and I know LiveScore has been there every step of the way, to keep my fans across moments that have defined me.
“LiveScore and I are connected by a drive to be the greatest at what we do every single day. I cannot wait to unite our combined audiences of football fans with amazing content, moments and goals in the next exciting stage of my career,” he added.
LiveScore delivers fixtures and goal updates to fans across 200 territories worldwide and is partnered up with the vast majority of leading online gambling operators.
LiveScore marketing director Ric Leask commented: “In a year that has seen LiveScore rapidly evolve as a global sports media business, this landmark new relationship with Cristiano Ronaldo is without doubt the biggest moment so far.
“There is simply no bigger sportsperson — past or present — than Cristiano Ronaldo, who continues to captivate fans around the world with his brilliance on the pitch.”
Last month, LiveScore launched new on-demand video content across its iOS and Android apps.
LiveScore Group, consisting of LiveScore, LiveScore Bet and Virgin Bet, was demerged from Gamesys Group in September 2019.