LiveScore Group smashes social media competition in January with 13 million interactions
B2C and publishing firm blitzes the likes of Paddy Power and William Hill across Facebook, Instagram and Twitter
LiveScore Group trounced fellow operators and affiliates across social media in January, according to the latest data from Comscore.
The US media analytics firm has released its UK gambling and lotteries rankings for January which takes into account activity across brand’s social media platforms.
Comscore studies actions across the combined space of Facebook, Twitter and Instagram as part of its research, and defines them as reactions, shares, comments, retweets, favourites and loves.
Looking at the latest data, LiveScore Group blitzed the competition after netting 13,211,629 actions during January.
LiveScore Group’s closest competitor, Paddy Power, only recorded 1,114,716 actions across its platforms.
PokerStars took the bronze medal position while bet365 finished fourth.
Despite PokerStars securing less actions (185,528) compared to bet365’s 191,041, the Flutter Entertainment-owned brand reached more than one million extra people during the month.
Along with recording the largest number of actions during the month, LiveScore Group’s total audience of 4,212,046 meant the Sam Sadi-led firm topped the charts ahead of PokerStars (3,455,762) in that metric too.
Alongside major operators such as Sky Bet, social media affiliates Andy’s Bet Club and Bad Man Betting finished in eighth and ninth place, respectively.
William Hill scored two entries in the top 10 via its Hills brand and William Hill Vegas.