LiveScore Group refocuses resources following Roxor Gaming sale
Firm to drop Anzo Group branding as real-money gaming supplier offloaded to Australian giant Aristocrat
LiveScore Group has initiated a shift in corporate identity after completing the sale of Roxor Gaming to Aristocrat.
Anzo Group had served as the umbrella brand for Roxor Gaming and LiveScore Group, including LiveScore Bet and Virgin Bet, as well as the LiveScore media arm following the Gamesys demerger in 2019.
However, after Aristocrat’s successful acquisition of Roxor Gaming, the need for an umbrella group has subsequently become redundant.
LiveScore Group will now solely focus on its two B2C sports betting arms and its worldwide sports publishing division.
EGR understands the former internal shared functions, including HR, legal, finance and IT, will now exclusively be servicing LiveScore Group.
LiveScore Group will also be dropping Anzo Group branding both internally and externally in due course.
As part of the transition, former Anzo Group general counsel Rani Wynn has switched to become general counsel of LiveScore Group.
Wynn had worked with Anzo Group for more than four years, originally joining as senior legal counsel in November 2018 ahead of the Gamesys demerger.
In September 2019, she was named head of legal before being promoted to general counsel in May 2022.
Speaking on her move and the sale of Roxor Gaming, Wynn said: “With completion of the sale, comes more significant changes for my team.
“There will no longer be a need for Anzo Group as an internal shared umbrella function across multiple groups of companies, and so the majority of my team has now transitioned to be fully focused on our sports business LiveScore Group, supporting its breakneck global trajectory across our different brands Virgin Bet, LiveScore and LiveScore Bet.”
Roxor Gaming will play a key role in ASX-listed Aristocrat’s plan to expand into online real-money gaming to complement its extensive land-based B2B operations.
The supplier will form part of Aristocrat’s Anaxi business following the completion of the deal.
Mitchell Bowen, Anaxi CEO, said “We’re thrilled to welcome Roxor to Anaxi and the broader Aristocrat group.
“With our ambition to be the leading gaming platform for the regulated online RMG industry, the addition of Roxor to our team is an exciting and important step forward. The Roxor team is exceptionally talented, and we look forward to growing together,” he added.