LiveScore Group moves for head of marketing and business insights from William Hill
Virgin Bet and LiveScore Bet parent company bolsters top team with the appointment of Jan Lafferty
LiveScore Group has named former William Hill lead Jan Lafferty as the group’s new head of marketing and business insights.
Lafferty links up the Sam Sadi-led firm after a near-three-year spell with Hills between May 2020 and March 2023.
Lafferty initially joined Hills as head of econometrics before being promoted to head of advanced analytics in July 2022.
Prior to moving into the industry, Lafferty had a seven-year stint with Sky across a range of econometric positions.
He originally joined the media conglomerate as an econometrician before four promotions in six years saw him become lead, principal and, finally, managing econometrician at the broadcast giant.
Lafferty will continue to be based in London as part of his new role.
In February, LiveScore Group added Francisco Jose Pimentel Cano as its new head of trading.
The former bet365 trader originally joined LiveScore Group in December 2020 as a trading analyst for the firm’s Virgin Bet arm.