
LiveScore Group launches new apprenticeship programme
London-based operator and affiliate to “provide the next generation of talent” with training across sports writing, video production, live streaming, social media and PR


LiveScore Group has unveiled a new apprenticeship programme as it looks to onboard the next generation of content creators.
The 12-month scheme has initially seen three applicants join the business, all of whom will be trained across the full spectrum of LiveScore’s content creation division.
Each apprentice will spend periods of 10 to 12 weeks across various teams, including sports writing, video production, live streaming, social media and PR.
This all-encompassing approach is designed to provide a taste of each discipline so that each apprentice can then focus on which career path they would like pursue.
The apprentices will also work towards a Level 3 Junior Content Producer qualification during the scheme, with 20% of their working week dedicated to their studies.
LiveScore worked with a third party to advertise the vacancies and shortlist candidates, who were then invited to complete a questionnaire and/or submit a video to explain why they were interested in the role and what skills they possessed.
Following the 12-month programme, the individuals should be ready to move into permanent roles within the LiveScore team.
EGR understands that while this is initially a pilot apprenticeship programme, LiveScore is looking at how it can expand the scheme throughout other divisions within the group.
Rob Brown, LiveScore head of media, told EGR that committing to providing opportunities for young people looking to enter the world of work was an important pillar of the group’s strategy moving forwards.
He said: “A commitment to providing opportunities to the next generation of talent is one of our most important development areas over the next 12 months.
“We recognise that it is a privilege to work in sport and that many young people find it a challenge to make their first step into the industry.
“We also know that the introduction of young people into the business has a huge benefit to our managers and aspiring managers who enjoy mentoring colleagues.
“If at the very least, we can play a small part in the development of a young person’s career in sport and at the same time add even more positive energy into our company culture then we’ll be extremely happy.
“In the end, we believe there’s no better investment a business can make than in people,” he added.