LiveScore Group adds Gamesys stalwart as director of casino
Louis Burrows links up with old faces as he joins demerged firm after more than a decade with Bally’s-owned Gamesys
LiveScore Group has appointed long-term Gamesys head Louis Burrows as the firm’s new director of casino.
Burrows, who spent more than a decade with Gamesys, will now lead the casino output at LiveScore Group’s B2C operations: LiveScore Bet and Virgin Bet.
Burrows originally joined Gamesys in November 2011 as a quantitative analyst before being named head of product operations in March 2014.
A second promotion followed two years later when Burrows was appointed head of product strategy, followed by a shift to head of product for gaming experience in July 2018.
In his final role with Gamesys, Burrows served as chief product owner for games from January 2020 until April 2022.
LiveScore Group was demerged from Gamesys in September 2019, with Burrows linking up with CEO Sam Sadi who previously served as director of sportsbook and CEO of sports at Gamesys.
Burrows will continue to be based in London in his new role. He began working with LiveScore in August.
Earlier this month, LiveScore secured a £50m investment from Swiss media and technology firm Ringier AG in a move which now values the igaming and media firm at £500m.
The eight-figure capital injection will be used by LiveScore Group to facilitate its global expansion plans, beginning with Eastern Europe.