LiveScore Bet launches new ‘Total Betting’ TV ad in Ireland
Operator unleashes latest advertising campaign promoting ‘Total Betting’ to its Ireland-based audience, with the help of both Sky Sports and RTE
LiveScore Bet has launched a new television advert for football fans in Ireland that the operator is hoping will reach a “substantial audience” via partnerships with Sky Sports and RTE.
The advert promotes the group’s new ‘Total Betting’ campaign, described as “everything you love about LiveScore; scores and stats played beautifully alongside odds, offers and a slick betbuilder”.
The 30-second TV spot flashes through with LiveScore and LiveScore Bet product imagery as a voiceover explains there will be “less ad-hopping, more action”.
The ad, which was produced by creative agency Amigo Partnership, compares the concept of total football to that of the operator’s single ecosystem offering, featuring a sportsbook and live scores app.
The campaign will feature prominently across high-profile sports broadcasts on Sky Sports, as well as Ireland’s national broadcaster, RTE.
LiveScore, which also runs its sportsbook in the UK, Nigeria and the Netherlands, has confirmed the ad will play alongside “top-tier sports broadcasts” from Sky Sports, including English football, major golf tournaments and Premier League Darts.
That strategic decision has been made in partnership with media agency SparkFoundry, as LiveScore looks to reach an estimated 1.5 million male viewers throughout the season as part of its package with Sky Sports.
A second package with RTE includes advertising space across the broadcaster’s coverage of 22 UEFA Champions League contests, including all knockout ties and the final.
Bosses said the RTE deal should see the commercial reach roughly 40% of LiveScore Bet’s target demographic in Ireland.
As part of the new television advert’s launch, LiveScore Bet will also unveil a number of upcoming product and promotional initiatives as part of its Total Betting platform.
Sam Sadi, LiveScore Group CEO, talked up the campaign and outlined what it will bring to players.
“We are incredibly excited to launch our Total Betting TVC [television commercial] campaign in Ireland, and demonstrate LiveScore Bet’s seamless, informative, live and rewarding offering,” he explained.
“Total Betting will allow our users to enjoy a unique, seamless and market-leading product at the heart of all the action, truly fuelling fans’ passion for sport.”
Nick Withersby, executive creative director at Amigo Partnership, added: “Mention total football and it conjures visions of the beautiful game being played effortlessly.
“Our job was to creatively connect that ease and fluidity to the great features and experience of the LiveScore Bet app, and the concept of Total Betting. Fast, fluid, connected, easy on the eye – the TVC does that job beautifully.”