LeoVegas unveils comedic chief entertainment officer in global marketing campaign

Leo the lion plays starring role in new advertising drive targeting brand uniformity and consistency across all markets

LeoVegas has launched a new global marketing campaign called LeoUniverse to be rolled out across the firm’s operating markets in 2021. The LeoUniverse campaign focuses on the company’s fictional chief entertainment officer, Leo, in a variety of humorous ads to initially be broadcast on TV in Denmark and Sweden. The concept will then be used…

Gustaf Hagman | Leo | LeoVegas | Marketing | Online casino