LeoVegas targets UK horseracing with new omni-channel ad campaign

LeoVegas has launched its first omni-channel horseracing advertising campaign through its Bet UK brand across the UK and Ireland.

The campaign includes a TV commercial featuring new Bet UK ambassadors National Hunt trainer Neil Mulholland and Irish model and celebrity racing enthusiast Vogue Williams.

Shot at Conkwell Lodge Racing Stables near Bath, the TV commercial is due to be aired on Sky Sports Racing on 1 October.

Parent company LeoVegas has said the campaign aims to “blend both knowledge and instinct” among UK and Irish sports bettors, helping Bet UK to become a major player in the sport.

“It is hoped that Neil’s knowledge and insight will allow the creation of compelling and engaging content over the coming months whilst Vogue will help attract new horseracing fans to the British mobile-first brand,” LeoVegas said.

Speaking about his new role as brand ambassador, Mulholland cited the potential to grow horseracing’s UK fanbase while making the sport of kings accessible to everyone.

“The Bet UK brand values of sociable, fresh, accessible and on the go align well with what we are both looking to achieve,” Mulholland added.

Vogue Williams and Neil Mulholland