LeoVegas taps into GiG affiliate compliance tool

LeoVegas has partnered with GiG to operate its affiliate monitoring tool, GiG Comply, which enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites.

The tool will strengthen LeoVegas’ control over third-party advertising and further protect its brands from being promoted on websites which are not compliant.

Jonas Warrer, MD of GiG Media, said: ‘’We are happy to add LeoVegas to our growing number of partners and to support them in further protecting their brands and end-users.

“Our automated marketing and compliance technology will help to strengthen their affiliate marketing compliance ensuring that they comply with responsible gaming conditions,” he added.

LeoVegas has taken a hard-line approach with its affiliates since 2017, when the Stockholm-listed operator cut ties with many of its affiliate partners in the UK as it sought to help to comply with the UK Gambling Commission’s tightening standards.

Betsson, Betfred, PokerStars, bet365 and Kindred have also installed GiG’s affiliate compliance tool this year.