LeoVegas secures Kambi sportsbook supply extension
Sports betting supplier to bolster BetUK and 21.co.uk brands with sportsbook technology deal
LeoVegas has expanded and extended its partnership with sports betting supplier Kambi.
The Swedish pair have been in business together since 2016, with Kambi powering the LeoVegas sportsbook.
LeoVegas has deployed its Kambi-powered sportsbook across multiple regulated markets over the last four years, including the UK, Sweden and Spain.
The expansion of the pair’s agreement will see LeoVegas brands, including BetUK and 21.co.uk, upgraded to the Kambi sports betting platform.
Kristian Nylén, Kambi CEO, said: “We are proud to have agreed this partnership extension with LeoVegas, and that Kambi will now provide its sports betting services to the other popular brands in the LeoVegas group.
“It is fantastic to have this recognised by an operator as highly regarded as LeoVegas,” he added.
Mattias Wedar, LeoVegas chief product and technology officer, said: “We are pleased to continue our sports betting journey with Kambi, a partnership which has brought about real success as we continue to deliver on our sports betting ambitions.”