LeoVegas scores partnership with Wolves for 2023-24 season
MGM-owned operator has become the Premier League side’s training kit partner for the current season
LeoVegas has penned a record deal with Wolves to become the Premier League side’s official training partner for the 2023-24 season.
The new partnership will see the LeoVegas brand feature on Wolves’ first-team training kit for the rest of the season.
Wolves become the operator’s third partnership in English football. LeoVegas is currently partnered with last season’s treble winners Manchester City and League One side Blackpool.
LeoVegas is also the partner of last season’s UEFA Champions League finalists Inter Milan.
Wolves’ current front-of-shirt sponsor is payment solutions provider AstroPay, and its current sleeve sponsor is the online betting firm 6686 Sports.
Russell Jones, general manager for marketing and commercial growth at Wolves, said: “We are delighted to announce this record training kit partnership with LeoVegas and welcome them to our family of partners.
“As a well-established and trusted brand with a long history of collaborating with sports teams, we are thrilled that LeoVegas have chosen to add Wolves to their portfolio of successful sports partnerships, Jones added.
“Throughout our discussions, we have been thoroughly impressed with LeoVegas’ commitment to responsible gambling and the range of tools they have available to help their customers play safe – something which is of paramount importance to the club,” Jones concluded.
Sam Behar, director of UK and Ireland and global sponsorship at LeoVegas, added: “LeoVegas is proud to partner with Wolves, one of the most established clubs in the Premier League, and we look forward to seeing the partnership kick-off with the LeoVegas brand on the front of the training kit as they take on Liverpool at Molineux this weekend.
“We are excited to work closely with the team at Wolves who have demonstrated that they have the drive and ambition to succeed, and we look forward to the coming season.”