LeoVegas promotes sportsbook brand on Leicester Tigers app

LeoVegas will push its sport betting product on a new app launched by Leicester Tigers.

LeoVegas Sport have a three-year sponsorship deal with the Tigers and its sportsbook branding already appears on the club’s jersey shorts.

The brand will appear on each page of the app which aims to provide fans with the latest news stories, video content and team updates.

Jon Sinclair, head of UK & Ireland at LeoVegas.com, said: “We’re a recognised leader in mobile gaming apps so we’re thrilled to see the Tigers launch their app and we hope the fans enjoy its features. Tigers have such a passionate and global fanbase, so it’s great to be able to interact and engage with them on a whole new level.”

The kit sponsorship deal has given the brand visibility during live broadcasts and TV highlights packages but the app promotion should further increase its presence online.

The mobile gaming company are also the main sponsors of the 2017 Malta Pride event.

The events of Malta Pride week will celebrate the country as the most LGBTIQ friendly in Europe (according to ILGA Rainbow Index), as well as the newly enacted Marriage Equality Bill.

The festival will unveil an 82-foot rainbow flag, of which LeoVegas sponsored the orange stripe.

Roderick Spiteri Schillig, Head of Communications at LeoVegas, said, “We are proud to be sponsoring the largest event of its kind in Malta. The main goal of this collaboration is to show LeoVegas’ commitment in embracing diversity and equality in our workforce.”