LeoVegas pens front-of-shirt sponsorship deal with Blackpool
MGM Resorts-owned operator will become the League One side’s front-of-shirt sponsor for the upcoming season
LeoVegas has agreed a new sponsorship deal with Blackpool to become the Seasider’s new principal partner and front-of-shirt sponsor.
The operator’s logo will feature on the front of all 2023-24 first-team shirts for the upcoming season. The LeoVegas brand will also feature on pitch-side LED screens and static boards around Blackpool’s Bloomfield Road stadium.
Sam Behar, LeoVegas director of UK and sponsorship, said: “We are delighted to announce this sponsorship with the Seasiders for the upcoming season.
“Partnering with a club like Blackpool that has such a long-standing history in the game presents a fantastic opportunity for LeoVegas Group to promote the greatest igaming experience across the UK. The club and the group share common values and a desire to grow, and we can’t wait for the season to get underway.”
Jonty Castle, Blackpool COO, commented: “We are thrilled to welcome LeoVegas Group on board as a new principal partner ahead of the upcoming season. To be associated with LeoVegas – a globally recognised brand – on the front of all first-team and replica adult shirts is an exciting opportunity for the club and provides the potential for greater international exposure.“
This partnership represents the latest is a slew of commercial deals with European football clubs from the firm.
LeoVegas have entered into strategic partnerships with UEFA Champions League finalists Inter Milan and treble winners Manchester City in the past year.