LeoVegas names new group head of affiliates
Aleksandar Stosic joins from Genesis Global to lead affiliate programme from operator’s Malta base
LeoVegas has appointed Genesis Global affiliate exec Aleksandar Stosic as its new group head of affiliates.
Stosic joins the Stockholm-listed operator from Genesis Global where he spent more than four years across a series of affiliate roles.
He originally joined the firm in December 2017 as a senior affiliate manager before being promoted to casino affiliate team leader in January 2019.
In September 2020, he was promoted to become Genesis Global head of affiliates, which saw him lead teams across Europe, Asia, Latam and the Americas.
Stosic has also held affiliate roles with both Casumo and AskGamblers.com.
As LeoVegas group head of affiliates, he will be responsible for managing the operator’s affiliate relationships and expanding its presence across various markets.
Stosic, who will be based in Malta, said: “I am thrilled to be joining LeoVegas Group as head of affiliates at such an exciting time in the company’s history.
“Spearheading the team of over 20 affiliates rockstars, and being a part of the group’s expansion into regulated and soon-to-be-regulated markets across the globe, is a challenge I can’t wait to get started on.”
LeoVegas’ CMO, Niklas Lindahl, added: “Group head of affiliates is a key role for us at LeoVegas Group, given the importance of affiliates in the igaming marketing mix, and I’m delighted to be welcoming Aleksandar to the team given his outstanding track record in this field.
“Data-driven marketing and decision-making are in our DNA at LeoVegas, and Aleksandar understands their importance implicitly. We are happy to have him on board.”