LeoVegas launches proprietary casino recommendation engine

Group CEO Gustaf Hagman says recommendations are more important than ever before with the firm now boasting 1,500 casino games

LeoVegas has launched a new algorithmic recommendation engine it claims will help foster more loyalty among its customers. The new engine was developed in-house and uses machine learning to evaluate which games a specific customer likes and then recommends other games with similar attributes. “This results in a more personalised experience, and will contribute to…

Casino | Gustaf Hagman | LeoVegas | Personalisation | Product