LeoVegas launches new front-end platform for improved SEO
New technology helps direct players directly to the operator’s sites and make it less reliant on affiliates
LeoVegas has launched a new front-end platform across all its products to improve speed and cut back on the need for UK affiliates.
The tech enables faster loading times and a more flexible and efficient development environment for the operator’s product team.
In light of the £600,000 fine the firm received from the UKGC for marketing failings, the platform will also offer improved SEO to direct new players straight to its sites, enabling the firm to be less reliant on affiliates.
The operator first announced back in December it was cutting ties with many of its affiliate partners in the UK in order to better comply with the UKGC’s requirements.
CEO Gustaf Hagman said: “We are investing further in state-of-the-art technology in order to continuously develop the customer experience and to create conditions for strong growth.
“Together with our back-end platform, Rhino, we are maintaining our technological lead in the industry and continue to be the leading Game tech company by working with world class technology,” Hagman added.
The new front-end was rolled out across all markets with the sportsbook product including platform-provider Kambi’s open APIs to differentiate it from its competitors.
Kambi CPO, Mattias Eriksson said: “We are committed to building the best sports betting experience on the market, one which offers true differentiation.
“That includes having a core offering that is second to none, but also being a leading platform for sports book innovation, to empower our customers as much as ourselves. We want to be the shoulders of giants for our operators to stand on.”
“No two Kambi customers are the same and we’re excited to see that our customers are increasingly taking advantage of our modular platform and powerful APIs to tailor the sportsbook experience to the needs of their respective users,” Eriksson added.
In its Q1 results, LeoVegas reported revenue growth of 76% for Q1 to €77.4m with organic growth, excluding markets closed in 2017, up 61%.