LeoVegas Group cites jackpots as the “differentiating factor” in the market

LeoVegas has claimed “exclusive jackpot offerings” will be the difference maker in the industry as the operator looks to strengthen its position in regulated markets.

LeoVegas’ LeoJackpot, also known as BetMGM Millions on BetMGM UK, is the world’s largest available online casino jackpot, according to the operator.

The firm paid out €20m across nearly 100,000 drops last year, with the offering independent from the base slots or casino game the player is on.

Viktor Hoffmann, LeoVegas Group head of gaming business development, has said the firm’s jackpot offerings will ultimately give the company an “edge”.

Speaking as part of an in-house interview on LinkedIn, Hoffman argued that the product will play a key role in attracting and retaining customers in crowded markets.

He said: “The product is becoming an important string to our bow and an integral part of the gaming experience for around a fifth of our players who engage with our jackpots every month.

“We believe that proprietary, exclusive jackpot offerings will be increasingly used as a differentiating factor to create an edge in an industry where operators often compete with very similar content.

“It helps us position our brands on something the customer cares about and that we can do better than the competition.

“In 2024, our strategic objectives for LeoJackpot are to continue leveraging the proposition to strengthen our position in regulated markets, increase operational scalability and automation, find new innovative ways to enhance the user experience and have better asset utilisation from the wider MGM group by integrating complementary intellectual properties,” he added.

Elsewhere, LeoVegas Group was crowned operator of the year at the EGR Operator Awards 2023.

Subsidiary BetMGM UK was launched in H2 2023 and EGR spoke to LeoVegas Group co-founder and CEO Gustaf Hagman and its UK and Ireland director Sam Behar on the their expectations for the brand