LeoVegas Group announces launch of new in-house slots studio
Operator confirms debut title will go live later this week, with a further four games expected to be released before the end of the year
LeoVegas Group has announced the launch of LeoVegas Studios, its new in-house slots development studio.
Created to develop games exclusive to the LeoVegas Group brands, the studio will leverage player data, with this latest development allowing the operator total “technological freedom” as it expands its presence further within the igaming sector.
Ex-Light & Wonder creative director Mats Andersson has been entrusted to spearhead the Swedish operator’s new studio.
According to announcement, player data will allow the new studio to “create games that adapt to evolving player tastes while supporting broader customer acquisition strategies”.
The studio’s first proprietary title, Where Pigeons Dare, is set to go live later this week, on 25 September.
A medium volatility cluster pay slot, Where Pigeons Dare, is expected to be the first of four releases in 2024, with a further six planned for 2025.
The MGM Resorts subsidiary issued the following update on LinkedIn: “A new player has joined the game! LeoVegas Group is launching LeoVegas Studios, a new in-house gaming studio dedicated to creating exclusive innovative slot games tailored to the latest player trends and preferences.
“This new studio provides LeoVegas Group with complete creative and technological freedom, further enhancing control over the igaming ecosystem.”
James Ford, LeoVegas Group’s director of gaming, also shed light on the firm’s new slots studio.
He said: “LeoVegas Studios is a fantastic addition to the group. With enhanced creative freedom and technical control, we are now positioned to forge our own path and develop exclusive, innovative games that align with our vision and meet our players’ evolving needs.
“Where Pigeons Dare is just the beginning – our future lineup will continue to captivate and push the boundaries of entertainment.”
The last few months have seen notable changes at LeoVegas Group, including the addition of Adrian Vella as its new managing director of sports product after the firm’s acquisition of Tipico’s US technology platform.
As part of that deal, Tipico will wind down its operations Stateside, while LeoVegas Group will acquire key figures within Tipico’s US management, technology and trading teams across the US, Colombia and Europe.