LeoVegas eyes sportsbook push with Leicester Tigers sponsorship
LeoVegas Sport branding to be emblazoned on rugby club’s shorts as part of three-year deal as official betting and gaming partner
LeoVegas has struck a three-year deal with Leicester Tigers to become short sponsor of the rugby club in an effort to promote its sports betting product.
As official betting and gaming partner, LeoVegas’ recently-launched sportsbook branding will appear on the Tigers’ team shorts until 2019, as well as on adult replica shorts for the 2017-18 and 2018-19 seasons.
The kit sponsorship deal will give the brand visibility during live broadcasts and TV highlights packages from Premiership and European games.
LeoVegas described the deal as one of its “biggest sponsorships to date” as it looks to further establish its Kambi-powered LeoVegas Sport product in a competitive UK sports betting market.
“This sponsorship deal is with one of the biggest rugby teams in the world and is a major statement of intent from leoVegas.com which emphasises our commitment into becoming a leader in the sportsbook market,” Shenaly Amin, UK country manager at LeoVegas, said.
“To be mentioned in the same sentence as of one of the most iconic names in rugby, let alone as a partner, is a complete honour and we’re looking forward to becoming part of the Tigers Family.”
Andrea Pinchen, Tigers’ commercial director, added: “We firmly believe that it is the premium brand in betting, and to be able to welcome another partner to the Tigers’ Family recognises the strength in the Tigers brand.”