LeoVegas enters esports fray with Pixel.bet acquisition

Swedish operator acquires Nordic-facing esports betting firm for €1.5m

LeoVegas investment subsidiary LeoVentures has acquired 51% of esports betting operator Pixel Holding Group Ltd. The €1.5m investment includes the company’s pixel.bet domain which will mark the Swedish operator’s first foray into esports betting. LeoVegas group CEO Gustaf Hagman said the purchase would enable the firm to “gain unique insight into a new and fast-growing…

Esports | LeoVegas | M&A | M&A