LeoVegas crowned Brand of the Year at EGR M&I Awards
Stockholm-listed operator scoops three awards in total at Wednesday’s ceremony
LeoVegas has been crowned Brand of the Year at today’s EGR Marketing and Innovation Awards, capping a stellar day for the Swedish operator which scooped two other awards.
LeoVegas also picked up the gongs for Affiliate marketing campaign and Innovation in mobile and tablet at the ceremony at the Hurlingham Club in London.
Sky Betting and Gaming also enjoyed a successful afternoon with three awards, for Sportsbook marketing campaign, Personalised marketing campaign and Innovation in bingo.
The EGR M&I awards recognise the most innovative and creative operators in the online gaming industry, recognising those who have pushed themselves to bring something new to the industry in the last 12 months.
Stars Group picked up two awards for Social marketing campaign and Poker marketing campaign, while William Hill, Betsson, Jackpotjoy and Kindred were all among the winners.
The ceremony was hosted by TV comedian Alun Cochrane.
The full list of winners:
| Category | Winner |
| Affiliate marketing campaign | LeoVegas |
| Innovation in sports betting | BetBright |
| Innovation in mobile and tablet | LeoVegas |
| Casino marketing campaign | Mr Green |
| Sportsbook marketing campaign | Sky Betting & Gaming |
| Innovative start-up | Argyll Entertainment |
| Innovation in compliance and responsible gambling | Danske Spil |
| Innovation in casino | William Hill |
| CRM campaign | Kindred Group |
| Innovation in social casino | KamaGames |
| Best omni-channel solution | Ladbrokes Coral (GVC Holdings) |
| Bingo marketing campaign | Jackpotjoy |
| Poker marketing campaign | The Stars Group |
| Innovation in bingo | Sky Betting & Gaming |
| Best native app | Danske Spil |
| Personalised marketing campaign | Sky Betting & Gaming |
| Mobile marketing campaign | Betsson Group |
| Social marketing campaign | The Stars Group |
| Innovation of the year | SuprNation |
| Brand of the year | LeoVegas |