LeoVegas CEO: We are still looking for more UK brands

Gustaf Hagman says UK is perfect for a multi-brand strategy due to a lack of customer loyalty

LeoVegas is “open and looking” for further UK-facing acquisitions, according to CEO Gustaf Hagman, with the operator convinced of the value of a multi-brand strategy. Speaking to EGR, Hagman said the UK was the perfect market in which to operate a multiple brand because it is “very mature and the customers are really not as…

Gustaf Hagman | LeoVegas | M&A | M&A | Royal Panda