LeoVegas CEO: New platform will return UK to growth

Gustaf Hagman says the operator will review its BetUK marketing investment in the UK as it launches new Legs11 bingo brand

LeoVegas plans to return its UK-facing operations to growth through its multi-brand strategy and improved SEO from the group’s new front-end platform, CEO Gustaf Hagman has said. Last week the group reported a 32% decline in organic UK revenues for Q3 after imposing new source of funds regulatory checks in the UK. “We see very promising data SEO…

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