LeoVegas bolsters safer gambling toolkit with personalised deposit limits
The limits will be determined via a proprietary risk model and assigned to UK consumers using third-party data
LeoVegas has launched personalised deposit limits for all UK customers as the operator seeks to improve safer gambling interactions and strengthen affordability checks.
The new limits are described as “instant and individual” and will be assigned using third-party data and a proprietary risk prediction model.
All LeoVegas UK customers will be assigned a personal deposit limit at the first deposit stage, which is then continually re-evaluated using the most recent data collected by the firm.
The operator’s safer gambling initiatives are dictated by an in-house risk prediction model that uses AI to identify which players are at risk of developing harmful gambling behaviour.
These customers then receive personal contact with the LeoVegas Safer Gambling team via telephone, live chat, and email.
The new software will automatically prevent at-risk customers from making new deposits.
LeoVegas CEO Gustaf Hagman said: “Safer gambling is one of our top priorities at LeoVegas and by ensuring a safe gambling experience we believe we are building more sustainable relationships with our customers.
“New technology has given us the power to refine these interactions and tailor them to customer specific circumstances, making them more personalised and even more effective,” he added.
The personalised deposit limits will go live across all LeoVegas UK brands, including LeoVegas.com, PinkCasino, BetUK, and 21.co.uk.