LeoVegas aiming to “claim the crown” in Germany following debut last month
MGM Resorts-owned operator also set to bring its Expekt brand to Danish market in European push
LeoVegas has set itself the target of “claiming the crown” in Germany following its launch in the market last month.
LeoVegas.de debuted in the European nation in April after a launch build-up of 12 months, with more than 230 employees spread across 10 departments.
The operator is live with the desktop version of its site, with plans to launch a German-specific app later this year.
LeoVegas has also committed to customer experience with native language speakers across its service agent team.
Sabine Fuxjäger, LeoVegas Germany country manager, said: “We are looking forward to claiming the crown in Germany. Naturally, all of our plans include a customer-first approach.
“We listen closely to our players and implement changes based on their feedback and suggestions, while also choosing the latest technology.
“It’s important to stay ahead of the game with functionality, security and entertainment to make sure we offer the greatest gaming experience for our players,” she added.
Elsewhere, LeoVegas is set to launch its sports betting brand, Expekt, in the Danish market after securing approval from the Danish Gambling Authority.
LeoVegas was already live in the Nordic market with its LeoVegas.com and LeoVegas.dk platforms, and will now look to add sports betting to its arsenal.