LeoVegas acquires local German licence with sportsbook deal

Operator signs on German football and handball stars as brand ambassadors to localise its marketing strategy

LeoVegas has bolstered its presence in the German market through the acquisition of Germany facing sports betting operator World of Sportsbetting Ltd for €2.6m. The firm holds a sports betting and casino licence in the state of Schleswig-Holstein enabling its to freely market its sportsbook across Germany. LeoVegas group CEO Gustaf Hagman said being locally…

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