LCL continues Betdaq push with Kempton Park sponsorship
Exchange operator to promote new 2% commission with first racing sponsorship since 2016
Betdaq has agreed its first UK racing sponsorship since May 2016 by sponsoring a race meet at Kempton Park on 24 February.
The newly named Betdaq Chase Day will feature six races including the Grade 2 Betdaq Adonis Juvenile Hurdle and Grade 3 Betdaq Handicap Chase.
The deal marks Betdaq’s #ChangingForTheBettor campaign, which saw the firm cut commission to a flat-rate of 2% for all sports.
Shane McLaughlin, director of Exchange at Ladbrokes Coral Group, told EGR the platform had seen a 30-50% increase in turnover since the announcement last month.
“We are thrilled to sponsor Betdaq Chase Day at Kempton Park and to be building our sponsorship portfolio with a return to UK racing,” McLaughlin added.
“We have seen a tremendous response to our change to 2% commission across all sports in recent weeks. This partnership gives us another high-profile platform to spread our message and help benefit the betting community – as well as stable staff – with our gold saddle cloth initiative.”
The saddle cloth initiative will see the number two horse in each ITV4 televised race wear a gold saddle cloth, with its groom earning a £2,000 prize if it goes on to win.
In addition to Betdaq Chase Day, the Ladbrokes Coral Group-owned exchange is title sponsor of the Punchestown Champion Hurdle, principal partner of Charlton Athletic, and includes the Racing Blogger and Tony Cascarino among its ambassadors.
Earlier this week, Ladbrokes Coral revealed plans to launch a Coral skin of the Betdaq exchange, which will also pool liquidity with the Ladbrokes exchange.