Launches and sign-ups extra 29 July 2016

Tempobet has been named as principal partner and shirt sponsor of Championship side Burton Albion for the 2016/17 season.

The deal, which is the biggest in the club’s 66-year history, will see the online sportsbook’s logo adorn the first team shirt in their debut season in the English Championship.

Adult supporters’ shirts will also carry the Tempobet branding, while those worn by junior fans will feature the Burton Albion Community Trust in the sponsor’s position.

Paddy Power has agreed a deal to integrate a selection of games from Red Tiger Gaming.

The supplier will provide slots, table games, a series of progressive jackpots and a ‘Smart Spins’ bonus engine application.

Red Tiger has already launched ‘Lucky Wizard’ with the bookmaker and secured a record number of plays in the first weekend, with more than one million spins.

Mobile gaming group LeoVegas has integrated Felt‘s portfolio of proprietary table games.

These include the firm’s blackjack side bet games, such as Perfect Pairs, 21+3 and Lucky Lucky, three poker games, and Felt’s unique Double Ball Roulette.

The HTML5 built games are available across multiple channels and devices.

Karolina Pelc, head of casino at LeoVegas, said: “We were very happy about going live with Felt’s content, with the recent launch of Sportsbook and a dedicated Live Casino vertical, I think adding exciting new content to our table games portfolio will be a great fit for the new demographics of players we start to see more of these days.”

Betgenius has unveiled a new website and logo as part of a brand overhaul following its merger with Sporting Pulse International to create new parent company Genius Sports.

The software provider has been given a new look which brings it in line with Genius Sports’ branding.

As part of the rebranding, the new Betgenius website showcases the company’s products and services in sportsbook management, user experience and digital marketing.

Jack Davison, managing director of Betgenius, said: “The rebranding of Betgenius supports our position as a tech-driven, innovative and customer-centric supplier.

“We are excited to be part of the fast-growing Genius Sports business and to cementing our position as the market leader when it comes to sportsbook management and digital marketing services for regulated operators.”

Ladbrokes are giving users of Mirror Fantasy iTeam the chance to go head-to-head in a mini-league for a prize pool worth thousands of pounds.

Users of the free to download app will have the chance to compete for over ?10,000 worth of prizes by joining the ‘Ladbrokes Free Bets League’ on mobile.

With Ladbrokes ambassador Chris Kamara taking the hot seat as the game’s chairman, entrants will be able to pit their wits against other players for the ?1000 free bet grand prize, with the best managers also going head-to-head for 10 x ?400 monthly prizes and 38 x ?200 weekly prizes throughout the season.

Platform provider FSB Technology (UK) Ltd has moved into Africa for the first time with the launch of a website and SMS betting service for Tanzania’s Mkekabet site.

The London-based supplier has designed a bespoke site for the sports betting operator, which is available in both English and Swahili.

The platform has also been integrated into Oxygen8’s mobile payment gateway making use of both M-pesa and Tigo mobile banking services.

FSB is trading both pre-match and in-play and there are plans to introduce a jackpot product based on correct football scores, which will be available in multiple jurisdictions.

iSoftBet and MGM Interactive have launched a new branded game, Platoon Wild.

Platoon Wild follows the success of the first slot machine, Platoon, which was based on the classic 80’s war film.

The 30-line slot features a jackpot available in progressive and non-progressive versions.

Greek Operator Stoiximan has joined the regulated betting industry’s integrity body ESSA.

Stoiximan is the third betting operator to join ESSA in 2016 and takes the association’s membership to 21 operators.

“Being part of ESSA with a recognised global reach, effective alert system and committed members and integrity partners is the right business move for Stoiximan, our consumers and sport,” said Stoiximan board member Ioannis Spanoudakis.