Launches and sign-ups 4 October 2017
Launches and sign-ups from the egaming industry in the last seven days (27 September to 4 October 2017)
Ex-Ladbrokes Aus CEO to unveil new “global betting brand” this week
Dean Shannon’s Neds sportsbook to debut in Australia in time for the Spring Carnival ahead of H2 2018 UK launch
Former Ladbrokes Australia CEO Dean Shannon is to debut his new sports betting business this week, EGR Intel has learned, with plans to expand into the UK and other international markets next year.
Northern Territory-licensed neds.com.au went live in Australia at 9am Wednesday in time for the Spring Carnival, ahead of an expected roll-out in the regulated UK market and parts of Europe during H2 2018.
The new “global brand” will not be focused on the lottery sector, contrary to previous press reports, and according to Shannon, neds will have a particular focus on live betting outside of Australia.
Greentube’s Italian casino launches Kambi sportsbook
Italy-facing casino brand StarVegas has gone live with a Kambi sportsbook, the firm announced today.
StarVegas, which is powered by Novomatic subsidiary Greentube, will promote the new sportsbook with an above the line campaign through TV and printed media, while it also intends to increase its presence on digital marketing channels.
The Italian sportsbook market is worth approximately €500m annually.
The launch means Kambi is now powering four Italy sportsbook brands, including 888, LeoVegas’ Winga brand and Unibet.
PlayOJO strengthens Nordic position with Denmark launch
UK-based casino operator PlayOJO has launched in Denmark to expand its reach further into the Nordics.
The operator has also increased its marketing spend in Sweden with an €8m TV ad campaign, alongside additional ads in local and national press and new sponsorships.
The launch has enabled Danish players to take advantage of PlayOJO’s consumer friendly OJOplus service that rewards players with cashback on every single wager.
PlayOJO co-founder Ohad Narkis said: “Our unique approach to responsible gambling, and the open and honest way we reward players, sets us aside from our rivals.”
At The Races launches betting and gaming TV spot ad service
At The Races has agreed a deal to let betting and gaming brands advertise on its TV channel.
Ladbrokes Coral will be one of the first betting brands to air adverts on the Sky racing channel after the two companies signed a long-term partnership.
The channel has previously only let betting brands sponsor individual programmes.
Ladbrokes Coral director of marketing Alexis Zamboglou said: “This is an excellent opportunity for us to reach a very targeted audience as At The Races is synonymous with horseracing and importantly, with betting.”