Launches and sign-ups 17 May 2017
Launches and sign-ups from the egaming industry in the last seven days (11 May 2017 to 17 May 2017)
Bet365 imitates Paddy Power with football early payout offer
New ‘2 Goals Ahead’ promo likely to have a minimal impact on margin, according to industry sources
Bet365 has launched a new football offer that pays out early on a customer’s bet should the team they’ve backed go two goals clear.
The ‘2 Goals Ahead Early Payout Offer’ mimics Paddy Power’s ‘2 Up’ promotion, which has been running throughout the 2016-17 football season.
The 365 offer applies to pre-match singles on the Full Time Result market on games from the Premier League, La Liga, Champions League or Europa League.
Bet365 appears to be introducing the offer on a trial basis, telling customers it is valid from 11 May through the Champions League final on 3 June – the last major match this season.
Matchbook launches full Evolution live casino suite
Matchbook has expanded its live casino product after agreeing a new deal to offer Evolution’s full Live portfolio across desktop, tablet and mobile.
The integration extends Matchbook’s current offering of Live Roulette and Blackjack tables, adding Live Baccarat, numerous Live Poker variants and Evolution’s new Dream Catcher Live Lucky Wheel.
“We’re delighted to have launched Evolution’s Live Casino content on Matchbook,” said company spokesperson Cian Nugent.
Seven days in launches and sign-ups:
Cherry acquires major stake in gaming tech firm Highlight Games
Cherry AB has acquired a 25% stake in virtual sports supplier Highlight Games for £2.4m, as the Stockholm-listed operator looks to boost its technology capabilities.
The deal will see Cherry take an initial 25% stake in Highlight Games, which was founded three years ago, with an option of acquiring an additional 26% over the next 18 months.
“We believe that Highlight Games has significant development and revenue generating potential, which we can help it achieve within our Gaming Technology business area,” Anders Holmgren, CEO of Cherry, said.
Betradar to integrate Digital Sports Tech’s player props
Betradar has agreed a new deal with Digital Sports Tech to roll out the supplier’s portfolio of player prop markets to its sportsbook customers.
Under the agreement, Betradar will offer Digital Sports Tech’s props on four European football competitions including the Premier League and the Champions League, as well as the NFL, NBA, MLB and AFL.
Digital Sports Tech already provides its customisable player props directly to several major operators around the world, including Coral in the UK and Ladbrokes Australia.
iGaming Cloud launches new speakeasy-themed casino
iGaming Cloud has launched a new speakeasy-themed online casino into the Nordic and UK markets.
The new Joreels Casino aims to provide users with a “flavour of the Roaring Twenties”, and will feature more than 700 games from 12 suppliers.
GIG’s platform provider iGaming Cloud will deliver the back-end, while Fast Track Solutions will provide the front-end.
888 to ‘take back poker’ for recreational players with new ad campaign
888 has launched a TV ad campaign to celebrate its new long-term strategy of ‘taking back poker’ for recreational players.
The campaign, dubbed Taking Back the Game, hits TV screens this week, and will be accompanied by a VoD, pre-roll and digital display campaign.
“888poker was the first to recognise a desire for change and a growing sense of frustration from players due to the direction in which the industry is developing; uneven matches, slow games and disproportionate VIP bonuses,” explained 888 in a blog post.
Betsafe secures Star Sixes sponsorship deal
Betsafe has signed a major sponsorship deal for the inaugural Star Sixes six-a-side tournament, to be launched in July.
The Betsson-owned sportsbook has secured branding rights across the London’s O2 arena throughout the three-day football spectacle while its brand will also feature exclusively on the Star Sixes website.
Star Sixes is a new event which will bring together renowned international players from 12 of the leading footballing nations for a three-day tournament.