Latest ATG report claims Swedish channelisation rate could be just 70%
New research from the horseracing operator shows rate remains stable against Q3 2023, although unlicensed turnover could be as much as SEK150bn
ATG has reported the channelisation rate in Sweden now sits between 70% and 82% as of Q3 2024, as the horseracing operator described the study as “alarming”.
The figure represents a stabilisation against Q3 2023, when ATG reported channelisation was between 68% and 81%, although it still falls below the Swedish government’s target of 90%.
That target was introduced when Sweden re-regulated its gambling market in 2019.
ATG’s 70% figure is derived from average revenue per visit on unlicensed sites being 20 times higher than on regulated sites.
In turn, that assumption puts sports betting channelisation at 77% and online casino at 60%.
The higher end 82% figure is based on average revenue per visit on unlicensed sites being 10 times higher, with sports betting at 87% and casino at 75%.
The operator added the black-market turnover in Sweden could be as high as SEK150bn (£10.8bn), with a best-case scenario of SEK70bn.
ATG also laid out the top five most-visited unlicensed sites via its own research, with Unlimit Casino topping the chart.
The business named Refuel Casino, GG.BET, iBet and LuckyJungle as the remaining four most-visited sites without a licence in Sweden.
Unlimit, Refuel and LuckyJungle are all operated by Infiniza Limited, a Malta Gaming Authority-licensed operator.
ATG also claimed eight of the top 20 operators in Sweden without a licence were offering BankID payment technology.
Hasse Lord Skarplöth, ATG CEO, said: “The results of our quarterly surveys are alarming and indicate that a significant percentage of problem gamblers in Sweden are linked to unlicensed gambling sites.
“We want people to feel good about their gaming. And we work for a gaming market that will do better tomorrow than it does today.
“Therefore, ATG will do what we can to contribute to the fight against the unlicensed gambling companies continuing day by day, month by month and until the licensed companies have a monopoly on gambling in Sweden,” he added.