Ladbrokes signs Frankie Dettori as brand ambassador

Champion flat jockey becomes the face of the Magic Sign's marketing and communication campaigns

Ladbrokes has unveiled Frankie Dettori (pictured) as the operator's new brand ambassador, describing the three-time champion jockey as the "ultimate fit" for the Magic Sign brand. Dettori will become the face of Ladbrokes' marketing, brand, media and internal communications campaigns, while the firm will also publish the jockey's views and opinions on racing throughout the…

Brand | Frankie Dettori | Ladbrokes | Marketing | People | Sponsorship | Sports betting | Sportsbook