Ladbrokes CMO Fahy: I'll take us back to the top

Kristof Fahy believes Ladbrokes has a stronger brand than that of his former employer William Hill

Kristof Fahy says he intends to take Ladbrokes "back to number one" as the operator's recently installed CMO continues to formulate his marketing strategy. In an exclusive interview with eGaming Review, Fahy, who was previously CMO at rival William Hill, said he would utilise the full brand power of the Magic Sign and exploit the…

CMO | Kristof Fahy | Ladbrokes | Magic Sign | Marketing | People | Sports betting | William Hill