Ladbrokes unveils new TV advertising campaign
Operator showcases new Where the Nation Plays series as GVC continues marketing overhaul of UK sports brands
Ladbrokes has launched a new three-advert TV marketing campaign series focusing on its “Where the Nation Plays” brand tagline.
The fresh trio of ads aim to portray the “excitement, energy and anticipation” of betting on racing, football and gaming as GVC continues to focus on brand-led marketing for its UK sports brands.
The three films – called Game Life, The Football Bettors and The Racers – will air between 28 February and 4 March.
The shorts were directed by Tom Green from Stink Production creative agency. They were all shot in or around London and included 37 actors, 25 walk-ons and 180 extras.
Dominic Grounsell, MD of UK and Ireland digital sports brands for GVC, said: “Ladbrokes offers a unique and appealing proposition for bettors everywhere and our new TV campaign brings to life the great excitement and pleasure that people experience when watching and betting on racing and football, and when gaming.”
This campaign is the first filmed for Ladbrokes by ad agency Bartle Bogle Hegarty (BBH) since their appointment in October 2019.
BBH creative director Nick Gill added: “This is a campaign that embodies ‘Where the Nation Plays’. It’s about the nation’s bettors and all the different people across the land who bet in many different ways.
“We hope to have found a fresh language for this category and a campaign that gets to the absolute heart of the excitement of betting with Ladbrokes.”
Sister brand Coral also unveiled a new cinematic ad campaign in combination with BBH last month.
Source: Ladbrokes/Z-PR