Ladbrokes ends partnership with The Kick Off

UK bookmaker cuts ties with YouTube show after deciding not to renew sponsorship contract

Ladbrokes will not renew its sponsorship of YouTube football talk show The Kick Off, EGR Intel understands. The bookmaker has decided the partnership is no longer commercially beneficial, having sponsored the social media video show for two seasons following its launch in 2017. Ladbrokes branding was absent from the latest edition of the programme, which…

Ladbrokes | Ladbrokes Coral | Marketing | The Kick Off | Youtube