Ladbrokes ends partnership with The Kick Off
UK bookmaker cuts ties with YouTube show after deciding not to renew sponsorship contract
Ladbrokes will not renew its sponsorship of YouTube football talk show The Kick Off, EGR Intel understands.
The bookmaker has decided the partnership is no longer commercially beneficial, having sponsored the social media video show for two seasons following its launch in 2017.
Ladbrokes branding was absent from the latest edition of the programme, which was published on YouTube on 17 August.
https://www.youtube.com/watch?v=_nYgwYO5LEs
Ladbrokes said: “We have made a commercial decision not to renew The Kick Off for the new football season.
“Ladbrokes Coral has enjoyed two successful seasons with The Kick Off since being involved in the launch of the show in 2017.
“The first season we partnered the show with Coral and then for the second season we partnered the show with Ladbrokes.”
Ladbrokes Coral’s former head of social media Elliot Hackney helped launch the bookmaker’s partnership with The Kick Off.
Hackney has now joined Racing Post.